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Digital Drivers 2012: Independents


Jon Ferro, SVP, program sales, Entertainment One U.S.

Ferro oversees eOne’s strategic partnerships and relationships with TV, digital and on-demand services in the United States. The former EVP of digital and on-demand at Lionsgate has a wealth of experience in licensing and marketing film and TV series, and has brokered rights deals with such partners as Showtime, HBO, Apple, Amazon, Google, Comcast and Time Warner. He also was integral to the creation of Epix and FEARnet. Formerly with MGM and Fries Entertainment, Ferro earned a master’s degree in communications management from USC.


Yolanda Macias, head of business development and digital distribution

Macias helmed the launch and established the distribution strategy for Vivendi Entertainment’s digital distribution service, in addition to securing distribution deals across key digital accounts to support prevailing consumption models.
While she and her team continue to grow the digital business after the Gaiam acquisition, Macias also oversees television distribution and finds innovative ways to place content across windows and platforms offering a premium consumer experience while managing the margin challenges in the marketplace.

Throughout her more than 20-year career in entertainment, Macias has held executive positions at The Walt Disney Co., Technicolor and DirecTV.

Mike Pears, VP, digital services

An integral part in building Vivendi’s digital distribution business, Pears’ priority following its acquisition by Gaiam is helping Gaiam Vivendi’s studio partners maximize the opportunity and revenue that digital distribution offers. He aids studios such as WWE, the NFL, CodeBlack and others in planning release strategies and leading his team as they secure prime placement and promotion for each title.

Pears, an engineering and management graduate of London-based King’s College, has been a digital media specialist for 15 years. He previously worked at the Recording Industry Association of America and SoundExchange.

Eric Lemasters, VP, digital business development

Lemasters built the Gaiam digital distribution division by securing digital partners across various platforms. He continues to develop digital products and paths to new distribution platforms and partnerships, including broadband, mobile, TV VOD, broadcast, hospitality and gaming consoles. Lemasters is also expanding distribution with an over-the-top strategy and forging partnerships for GaiamTV, the company’s SVOD platform.

Lemasters previously served as head of new media at Bravo Merchandising and VP of digital and business development at Entertainment One Distribution, where he developed the company’s digital distribution strategy across audio and video formats.


Jeremy Strauss, VP, global distribution

Strauss oversees the creation and implementation of HBO Home Entertainment’s digital distribution strategy and products worldwide. He has been with HBO since 2005, when he was named a marketing manager in the home entertainment group. The following year, he was promoted to director of global distribution, where he was charged with developing a digital presence and leading efforts to sell HBO content via iTunes and other digital platforms.


Mitch Mallon, SVP, digital sales

Image turns to Mallon for the creation of new opportunities for Image’s content online and for the expansion of the opportunities Image already has in transactional, ad-supported subscription, mobile and IP-based platforms.
Under his direction, the company works with numerous partners introducing consumers to various platforms of digital distribution, which Mallon launched for Image in 2005.

In 2007, Mallon helped establish the Entertainment Merchants Associations Digital Council and is co-chair of the Steering Committee for Digital EMA.


Beth Minehart, SVP, global digital

Minehart is responsible for global digital sales efforts across the company, executing deals with emerging platforms including multinational deals with Netflix and Hulu. She also oversees Miramax’s digital expansion for proprietary outlets including Miramax.com. Prior to joining Miramax, Minehart was EVP of international new media licensing at NBC Universal.

Mitzi Reaugh, SVP, strategy and business development

Reaugh’s duties include developing digital and other growth initiatives. She came from Nielsen Co., where she was SVP of client solutions. She was also GM of NBC Digital Health Network during a four-year career at NBC Universal that included helping launch Hulu.


Steve Savage, co-president

Savage has led New Video in expanding its aggregation partners, which include Xbox, PlayStation, Amazon VOD and Hulu. The company was a launch partner for Apple’s iTunes movie store and Netflix Watch Instantly. New Video has a digital content library of more than 3,500 films and 6,000 TV shows, available via digital platforms globally.


Berry Meyerowitz, president and CEO

Meyerowitz has been instrumental in helping the company’s digital revenue grow more than 300% from the previous year. He has made it a priority to foster growth in the digital arena and solidify new relationships with VOD and digital providers. During the past year, Phase 4 has initiated relationships with iTunes, Hulu, Microsoft and others, and expanded its reach in Canada.


Mara Winokur, SVP, digital media, business development and strategy

As lead executive for Starz Digital Media, Winokur oversees the strategy, operation and execution of the digital businesses and initiatives for the company’s film, TV and digital content. Winokur and her team handle digital distribution, licensing, syndication, and content and vendor relationships from various partners.

Winokur also oversees operational activities for Starz Media’s digital team.

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