Cyber Monday Sales Up 21%3 Dec, 2013 By: Erik Gruenwedel
Spike in consumers buying online via portable devices drove revenue surge
Online retail “holiday” Cyber Monday (Dec. 2) saw sales increase 21% as more consumers used portable devices to make purchases — notably at Amazon and eBay. The increase was down compared to 30% and 33% increases, respectively, on Cyber Mondays in 2012 and 2011, according to data from IBM.
Online sales conducted on either a smartphone or tablet increased 55%, accounting for 17% of all Cyber Monday purchases. The average smartphone purchase was $110.95, or 5.7% of all online sales, while the average tablet sale reached $128.30, or 9.8% of total sales. Mobile traffic accounted for 32% of all website traffic.
Online sales, which topped a record $1.2 billion on Black Friday, according to comScore, still accounted for just 14% of total Black Friday weekend sales, according to the National Retail Foundation. Ecommerce is expected to soften what was the first Black Friday sales decline since 2009 — the year following the economic recession. Indeed, total Black Friday weekend sales dropped 2.9% to $57.4 billion.
“This is the first holiday season where mobile is absolutely having its mark on overall retail sales, whether that’s from a smartphone or a tablet. It’s not going away,” Ron Josey, analyst with JMP Securities in New York told Bloomberg.com.