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comScore: More People Watching More Videos — and Ads

20 Sep, 2013 By: Erik Gruenwedel

Notably, the average viewer watched fewer minutes in August

More than 188.5 million people watched 46.7 billion online videos in August, which was 500,000 more people that watched 37.6 billion videos during the previous-year period, according to new data from comScore.

Google’s YouTube again ranked the No. 1 online video destination with nearly 167 million unique viewers, which was up about 17 million viewers from last year.

The average online viewer watched 1,294 minutes in August, which was down 3% from 1,335 average minutes per viewer last year.

Hulu, again by a wide margin, subjected viewers to the most ads (71.4 spots), which was up nearly 41% from 50 spots per viewer last year. Meanwhile, Hulu reaches 5.6% of the U.S. population, which is dwarfed by other online video ad properties. Hulu's penetration among the domestic popolation has dropped from 6.8% of the population last year.

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