CEA Honors Dish’s Ad-Skipping Technology15 Nov, 2012 By: Erik Gruenwedel
The Consumer Electronics Association Nov. 15 said it named Dish Network’s controversial AutoHop ad-skipping feature an honoree of its International Consumer Electronics Show Innovations 2013 Design and Engineering Award
AutoHop is available on the satellite-TV provider’s Hopper Whole-Home HD DVR and allows users to automatically skip commercials on recorded primetime network TV broadcasts.
Englewood, Colo.-based Dish received the award as CEA hosted the annual CES Unveiled conference in Manhattan, N.Y. Products entered in this program are judged by a panel of independent designers, engineers and members of the media to honor outstanding design and engineering in cutting-edge consumer electronics products across 29 product categories.
The AutoHop technology has been largely responsible for Dish narrowing subscriber losses as consumers become aware of it. It is also at the center of ongoing litigation between the satellite operator and TV networks.
A California judge recently sided with Dish in ruling against an injunction motion by Fox Broadcasting Co. to halt sales and marketing of AutoHop.
“The Hopper has been recognized in multiple reviews as the best DVR, and we thank the Consumer Electronics Association for recognizing the receiver’s AutoHop feature as a leading innovation,” said Vivek Khemka, VP of product management at Dish. “The entire Hopper system gives customers more choice and control over the TV that they watch. AutoHop is just one of the exciting features we offer on Hopper and is an extension of what consumers already do — skip commercials on shows they record.”