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CBS Signs License Agreement With Hulu Plus

5 Nov, 2012 By: Erik Gruenwedel

Network for the first time also allows select programming on Hulu.com

CBS Corp. Nov. 5 said it has inked a multiyear license agreement with Hulu Plus for select catalog television programs.

Hulu Plus is the subscription video-on-demand service of Hulu.com, which is co-owned by The Walt Disney Co., News Corp. and NBC Universal.

CBS content will begin to appear on Hulu Plus in January, with subscribers having access to more than 2,600 episodes from library series such as “Medium,” “Numb3rs” and “CSI: Miami,” as well as classics such as “Star Trek,” “I Love Lucy” and “The Twilight Zone.”

Clips from “Entertainment Tonight” also will be available the day of broadcast on Hulu and Hulu Plus. A selection of CBS library shows will rotate through ad-supported Hulu, and additional titles will be announced.

“This marks another agreement that meets the growing demand for our content on new platforms while establishing other incremental ways to get paid for our library,”  said Scott Koondel, SVP of corporate licensing, CBS Corp.

That CBS is licensing select programming to Hulu is a switch from previous policy dictated by CEO Les Moonves, who has been outspoken in his view that ad-based digital services are incrementally accretive to CBS content compared with other distribution channels. It is why CBS has heretofore only licensed catalog content to SVOD platforms.

Indeed, CBS and Hulu have licensing agreements for CBS-produced programming that airs on The CW and for CBS content on Hulu Plus in Japan.

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