AT&T U-verse Giving Away HBO29 Jul, 2013 By: Erik Gruenwedel
Free 24-month access to HBO and HBO Go underscores escalating efforts by MVPDs to lure and retain subscribers
The fight to retain and lure pay-TV subscribers reached a new level July 29 as AT&T said it would give new U-verse subscribers 24 months of free access to HBO and HBO Go.
HBO original programming includes “True Blood,” “The Newsroom,” “Strike Back,” “Game of Thrones,” “Curb Your Enthusiasm,” “Entourage,” “Boardwalk Empire,” “Girls” and “Big Love,” among others.
HBO Go allows authenticated users 24/7 access to all HBO programming on demand on connected devices. HBO (and HBO Go) is routinely lauded by Netflix CEO Reed Hastings as a benchmark that Netflix aspires to emulate.
The offer, which is valid to new or transferring subscribers, is bundled with U-verse TV U300 package, U-verse High Speed Internet Max Plus (18 Mbps) and U-verse Voice, and is priced at $114 monthly.
“Customers benefit not only from extra savings, but also the ability to watch HBO’s most popular shows and series across their devices, all included as part of their TV package. It’s another way we’re delivering more value to U-verse TV customers,” said Mel Coker, chief marketing officer with AT&T Home Solutions.
Separately, Dish Network launched the “Talk Boston” TV campaign aimed at educating consumers how to “tack Bahstin,” similar to how the “Boston Guys” on the satellite TV operator’s Hopper DVR TV commercials do.
Through Sept. 18, Dish is giving new subscribers the choice of an Apple iPad 2 instead of programming discounts when they sign up for the Hopper Whole-Home HD DVR with AutoHop technology and a qualified programming package.