AT&T Looking for OTT Video Development8 Jan, 2014 By: Erik Gruenwedel
Characterizing AT&T as a mobile broadband company, John Donovan, senior EVP of AT&T technology & network operations, told attendees at the Citi Internet, Media & Telecommunication confab in Las Vegas the media company is eager to promote and partner with third parties in the development of over-the-top video.
Over-the-top video refers to dissemination of video over broadband connections typically offered by Internet service providers such as cable, satellite and telecommunication. Netflix, Amazon Prime Instant Video, Hulu Plus and Redbox Instant are OTT video services in that they deliver streaming video across third-party broadband connections.
Donovan said the 100 million mobile broadband customers in the country represent a potentially strong incremental business. He said AT&T wants wider consumer adoption of OTT video, which Donovan said could significantly enhance AT&T’s current U-verse pay TV business as well help transition from a wired to wireless infrastructure.
AT&T claims to operate the nation’s largest Wi-Fi network, including more than 32,000 hotspots at restaurants, hotels, bookstores and retailers, in addition to providing access to more than 461,000 hotspots globally through roaming agreements.
“It’s certainly an opportunity for us,” Donovan said. “We’re going to continue to press for over-the-top video models, more adoption, more usage, and more mobile as opposed to fixed, which lends itself to much more of a national offering.”