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Analyst: TiVo ‘Aggressively’ Pursuing New Partners

17 Aug, 2011 By: Chris Tribbey

Set-top DVR company TiVo is transitioning from primarily a set-top company to one licensing its software to cable and satellite companies, and is aggressively pursuing new partners for its technology, according to Mark Harding, managing director with Merriman Capital in San Francisco.

Over-the-top, or OTT, streaming video, search features, audience measurement data and the ability to expand into connected devices beyond traditional set-tops are all TiVo business features that have Harding’s investment firm putting a “buy” rating on TiVo stock.

“Currently, only Rovi has a product (TotalGuide) that, in our view, competes directly with TiVo’s integrated linear and OTT search functionality, and is compatible with [multisystem operators’] STBs,” Harding wrote in a note to investors.

Shares of TiVo closed at $8.59 Aug. 17.

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