AMC Networks Bows Transactional VOD Movie Site12 Mar, 2013 By: Erik Gruenwedel
Site offers bonus material typically included with packaged media
AMC Networks, the premium TV channel broadcasting “The Walking Dead” and “Breaking Bad,” in addition to operating IFC, Sundance Channel, WE tv and IFC Films, March 12 said it is bowing a transactional video-on-demand catalog movie website.
Dubbed Yeah! (www.YeahTV.com), the site is launching with more than 50 movies, including 300, Terminator and Pulp Fiction. Films can be rented for $4.99 for 48 hours. AMC made the announcement at the SXSW festival in Austin, Texas.
Unlike myriad transactional VOD sites already in operation, Yeah! plans to differentiate itself by including access to bonus content typically found on a DVD without obscuring the movie. Special features such as interviews with filmmakers and cast can be accessed with a click that pauses the movie and plays the interview.
For example, viewers can see director Richard Donner describe how Marlon Brando wanted his Superman character “Jor-El” to look like a bagel; Juliette Lewis and Tom Sizemore disagree on how his nose was broken while filming Natural Born Killers; or hear Michael Madsen describe a near on-set fight between Quentin Tarantino and Lawrence Tierney during the filming of Reservoir Dogs. Hear Wes Craven describe what real-life events inspired him to create A Nightmare on Elm Street.
Viewers can also access trivia and little-known facts about characters and scenes minute-by-minute throughout each movie. There are also running quizzes that allow viewers to test their knowledge of favorite movies.
Catalog titles available this month from a variety of studios include: Scream, Reservoir Dogs, 300, The Terminator, Clerks, A Nightmare on Elm Street, The Crow, The Exorcist: Director’s Cut, Superman: The Movie, Twilight: Breaking Dawn Part 2, Kill Bill: Volumes 1 & 2, Child’s Play, No Country for Old Men, Pulp Fiction, The Expendables, Blade Runner: The Final Cut, Mad Max 2: The Road Warrior, Dirty Dancing, The Shining, Watchmen, This Is Spinal Tap, The Blair Witch Project, Jackie Brown, Pee-Wee’s Big Adventure, Apocalypse Now Redux, From Dusk Till Dawn, Natural Born Killers and Hannibal.
A Yeah! iPad app is slated to bow this summer.