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Amazon Kindle Fire Gets Starz Access

14 May, 2013 By: Erik Gruenwedel

Starz May 14 said it has embedded apps in Amazon Kindle Fire and Fire HD tablets, enabling authenticated viewers to stream movies and original TV series.

Starz, which has a pay-TV distribution deal with Walt Disney Studios (through 2015), Universal Studios and Sony Pictures, among others, distributes movies and original TV series such as the “Spartacus” franchise, “Magic City” and “Da Vinci’s Demons,” through Starz Play, Encore Play and Movieplex Play to authenticated viewers via multichannel video program distributors.

The apps represent premium TV distributors’ ongoing efforts to roll out TV Everywhere platforms, enabling MVPD subscribers to access programing on demand via connected devices. TV Everywhere is designed as an alternative to cord cutting and video content delivered by subscription VOD services such as Netflix, Hulu Plus and Amazon Prime Instant Video.

Earlier this month, Starz expanded distribution beyond the iPhone, iPad and iPod touch by bowing launches for handsets and tablets on Android and other platforms including Nook HD, Nook HD+ and select Google Nexus devices including the Nexus 4, Nexus 7 and Nexus 10.

The free PLAY platform applications are also now available in the Amazon Appstore for Android, to go along with the App Store, Google Play and Nook Apps storefronts. Additional devices and app platforms are expected to launch later this year.

AT&T U-verse TV, Cox Communications, DirecTV and Verizon FiOS currently offer the PLAY services for their premium subscribers to the Starz premium services. Several new distributor launches are expected in 2013.

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