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20th Century Fox Digital Drivers 2012

Mike Dunn, president, worldwide, 20th Century Fox Home Entertainment

Dunn is responsible for managing all of the $2.5 billion in annual revenue under his division, including the growing number of digital dollars that represents.

Helping to inject new value in owning entertainment by applying evolving digital technologies through emerging digital platforms, Dunn oversees a team that’s at the forefront of creating a digital pathway for consumers between what’s familiar and what’s possible in home entertainment. That includes making it simple, affordable and easy for consumers to access their entertainment anytime, across all their devices.

Dunn and his team work with 60,000 retailers and other industry partners.

Mary Daily, president and chief marketing officer, worldwide marketing, 20th Century Fox Home Entertainment

20th Century Fox Home Entertainment has marked digital ownership of content as one of its highest priorities, and it’s up to Daily to get that message across.

She’s responsible for creative development, digital and brand marketing, promotions, public relations and media for all products distributed worldwide by TCFHE. That also covers the wider consumer adoption of digital copy of movies that allow for viewing on PCs and mobile and portable devices.

Daily has been behind the marketing efforts of Avatar, Alien Anthology, Star Wars: The Complete Saga, X-Men: First Class and more.

Jamie McCabe, EVP, worldwide VOD and digital download, 20th Century Fox

McCabe is credited with being the highest-ranking studio executive to truly champion transactional digital delivery from pay-per-view and VOD to electronic sellthrough.

From the early days of analog exhibition of new-release films, McCabe has helped grow the business to a global distribution network with hundreds of services and thousands of digital products. He leads a team that has managed the transactional digital development with most every major telecom, cable, satellite, IPTV and Internet video service worldwide. During his tenure McCabe has helped bring Fox films and TV content to platforms in more than 40 countries and has managed the release of more than 400 films, including Titanic, Avatar and the “X-Men” franchise, as well as more than 120 TV series, including “24,” “Family Guy” and “Glee.”

Aubrey Freeborn, SVP, worldwide marketing, VOD and digital download, 20th Century Fox

Freeborn is responsible for strategic marketing of Fox’s films and TV content across new and established digital download platforms worldwide. She’s responsible for the studio’s content growth in the cable VOD business, and across digital platforms domestic and overseas, including iTunes, Sony Computer Entertainment America, Walmart’s Vudu, Best Buy’s CinemaNow, Xbox Live, Amazon VOD and more.

She’s credited with the first-of-its-kind digital launch of Avatar and its unique interactive features, and the premiere of “New Girl” on iTunes, the first broadcast show available first, before it aired, as a digital download.

Freeborn works as co-chair of the Cable & Telecommunications Association for Marketing’s transactional movies on demand campaign and serves key marketing roles with the DEG: The Digital Entertainment Group and DECE, the cross-industry consortium behind UltraViolet.

Tedd E. Cittadine, VP, digital distribution and licensing, 20th Century Fox

Cittadine handles new business development and manages existing deals for feature film and TV content across Fox’s North American portfolio of transactional digital clients (cable, satellite, and Internet-based VOD and electronic sellthrough services). Before taking his current role, Cittadine was an executive director in 20th Century Fox’s strategy and business development group, where he worked on new business initiatives across the studio’s operational divisions.

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