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comScore: Online Holiday Spending at All-time High

8 Dec, 2010 By: Chris Tribbey

Online holiday spending for the first 35 days of the November-December shopping season is at an all-time high of $17.5 billion, up 12% compared to 2009, according to online tracking firm comScore.

The week of Nov. 29-Dec. 5 saw four days pass the $800 million mark, with $1.028 billion on Cyber Monday. Tuesday, Nov. 30 saw spending of $911 million, the third-heaviest spending day on record.

“Cyber Monday started the week off with a bang, but online spending growth softened during the latter part of the week and into the weekend,” said comScore chairman Gian Fulgoni. “We anticipated that the post-Cyber Monday period would experience a slight hangover after many of the retailers’ most aggressive deals and promotions expired, but we can expect to see activity begin to pick up again next week as we get into the middle part of December when online buying typically peaks.”

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