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comScore: Online Holiday Shopping a New Record

20 Dec, 2010 By: Chris Tribbey

The online holiday shopping season to date has passed $27.46 billion, according to online tracking firm comScore, with four individual days passing $900 million.

The firm considers holiday shopping as starting Nov. 1 and the numbers account for every day up to Dec. 17.

Dec. 13 spending was at $954 million, up 12% from the same day 2009, and the week ending Dec. 17 saw online spending of $5.5 billion, up 14% from the same week of 2009.

“While no individual days during the week surpassed $1 billion in spending, we saw strength throughout the week beginning with Green Monday and ending with Free Shipping Day on Friday,” said comScore chairman Gian Fulgoni. “At this late juncture in the online holiday season, we have likely already witnessed the peak spending day of the year, which means that Cyber Monday should emerge as the season’s heaviest online spending day for the first time in history.”

Computer hardware ranked as the fastest-growing category for the holiday season to date, with a 25% increase over 2009. HDTVs were the second-fastest-growing category to date, up 22% year-over-year.

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