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Sonic, Neustar Partner for UltraViolet

30 Sep, 2010 By: Erik Gruenwedel

Sonic Solutions and Neustar Inc. Sept. 30 signed an agreement to collaborate on a business strategy aimed at accelerating rollout of the pending UltraViolet digital content storage system.

UltraViolet, the consumer brand bowed last summer by the Digital Entertainment Content Ecosystem (DECE), aims to allow consumers who purchase packaged media the ability to store an electronic (digital copy) version online and access it for a broad range of devices and platforms, including connected TVs and set-tops, PCs, gaming consoles, smartphones, and tablets, among others. Consumers will be able to download, stream or burn a DVD for their content for registered devices registered on the site.

Combining Neustar’s content and rights management system, and Sonic’s RoxioNow licensed entertainment content, distribution and digital storefronts storefronts, the two companies aim to deliver digital entertainment to consumers and ensure that content is available on their UltraViolet device of choice.

Specifically, the companies hope to expedite integration of the UltraViolet Digital Rights Locker with major retailers with a turn-key solution.

“By partnering with Neustar, our goal is to make it easy for companies to efficiently implement UltraViolet in the marketplace, thereby addressing consumers’ needs for convenience, flexibility and choice and, ultimately, fueling the growth of digital entertainment,” said Sonic CEO Dave Habiger.

Ralph Schackart, analyst with William Blair & Co. in Chicago, believes Neustar and Sonic will join a growing list of consumer electronics companies intent on bowing UltraViolet platforms at next year’s CES confab in Las Vegas. He said it establishes a “start date” for OEMs, retailers, and service providers to begin deploying DECE/UltraViolet–connected devices.

“The digital starting gun has been fired,” Schackart wrote in a note. “We are hopeful to view DECE-connected devices at CES in 2011.”

DECE members include Adobe, Akamai, Best Buy, CinemaNow, Comcast, Cox Communications, DivX, Dolby, DTS, Fox Entertainment, Hewlett-Packard, Lionsgate, MOD Systems, NBC Universal, Netflix, Panasonic, Paramount Pictures, Philips, Samsung, Sony and Warner Bros.


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