Saffron Digital Launches UltraViolet Platform4 Apr, 2013 By: Erik Gruenwedel
Technology company Saffron Digital April 4 said it has launched an UltraViolet platform in partnership with Akamai.
Saffron Digital, which is based in London and Los Angeles, said it is combining its online video platform with Akamai’s content delivery network (CDN) to create an UltraViolet platform that enables retailers and content owners to develop electronic sellthrough business models.
UltraViolet is the industry-backed initiative aimed at re-energizing sales of physical and digital media through a cloud-based storage system. UV-compatible movies include a cloud-based digital file that can be accessed on compatible devices by authenticated users.
As part of the relationship, Saffron Digital said it will develop UV storefronts with its proprietary common file format (CFF) player for use by third-party digital retailers.
“UltraViolet is starting to gain real market traction around the world with a wave of digital media retailers lining up to launch UV multiplatform VOD services,” CEO Jason Keane said in a statement. “We’re already seeing millions of household accounts being created and thousands of titles becoming available.”
Keane said he’s also seen an uptick in UltraViolet interest from digital media retailers in Australia and New Zealand.
“By integrating our video-platform with [Akamai’s] media solutions and CDN, we’re in a great position to help these very retailers launch compelling experiences as UV rolls out globally,” he said.