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Inside the Charts

10 Jun, 2009 By: Thomas K. Arnold

Warner Home Video's He's Just Not That Into You swept the national home video sales and rental charts its first week in stores, in large part because it was the only big theatrical title to arrive in stores the week ending June 7. You can read the full story by clicking here. But you didn't come here just for the traditional 220-word chart story, did you? You came for a more thorough inspection of the weekly sales and rental charts, and that, dear reader, is what you shall receive, in the form of eight points of interest.

1. Of the Nielsen VideoScan First Alert for the week ending June 7, six of the top 20 sellers are new releases. Of the holdovers, two have been on the chart for three months: Summit Entertainment's Twilight, which actually rose to No. 10 from No. 13 the previous week, and Walt Disney Home Entertainment's Bolt (No. 19 this week, No. 9 last week).

2. Lionsgate's season four set of "Weeds," the week's top-selling TV release, generated a healthy 17% of its total sales from the Blu-ray Disc edition.

3. Defiance was the top-selling Blu-ray Disc for the week, followed closely by Final Fantasy 7: Advent Children, which sold 87% as many copies as Defiance. That's significant, our market research director, Kelly Burner, tells me, because Final Fantasy appeals to a niche anime/video game fan demographic and has been out on DVD for more than a year.(This information didn't make it into the regular chart story because the data was late this week.) In fact, Blu-ray sales were so strong that they propelled Final Fantasy back into the overall top 20 sellers list (it was No. 17).

4. The top-selling title so far this year continues to be Twilight, by far. The year's No. 2 seller, Bolt, and No. 3 seller, 20th Century Fox's Marley & Me, sold fewer copies, combined, than Twilight did on its own.

5. The theatrical catalog market can't seem to shake its doldrums. Recent catalog releases just aren't showing up in the First Alert top 20, and even if you dig deeper, you'll find Blu-ray Disc fans aren't rushing out and replacing their libraries. Two catalog titles that are bubbling under the top 20, Seven and Dodgeball, aren't even available on Blu-ray Disc.

6. Only three new releases made it into Home Media Magazine's top 50 rental list for the week ending June 7, which shows you that the rental business, which used to be home to all sorts of adventurous home video explorers, is now largely a matter of convenience and is as hit-driven as sellthrough, if not more.

7. Rental customers also don't mind waiting. After three weeks, Paul Blart: Mall Cop is still the country's No. 3 rental, and the falloff between this week and last week is just 18%.

8. Even though it's a classic sellthrough title, the 20th Century Fox family film Marley & Me is still among the nation's top 20 rentals more than two months after its release. Indeed, it's tied for 20th place with Sony Pictures' Seven Pounds, released the same day but a much more typical rental title.


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