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Toshiba Bows New Line of Tablets

10 Apr, 2012 By: Erik Gruenwedel

Toshiba’s digital products division April 10 said it is rolling three new sizes for the Android-based wireless Excite tablet mini-computers, including for the first time a 13.3-inch display.

The Excite line replaces the current Thrive series of 7-inch and 10-inch tablets. The other new sizes include 10.1-inch and 7.7-inch displays.

Beginning in May, the Excite 10 tablet will be available for $449.99 in the 16GB model, $529.99 for the 32GB model and $649.99 for the 64GB model. The Excite 7.7 tablet will be available in June for $499.99 for the 16GB model and $579.99 for the 32GB model.

The Excite 13 tablet, which will be available in June as well for $649.99 for the 32GB model and $749.99 for the 64GB model, is being marketed more as a stand-alone screen for the kitchen counter or related counter service than portable media device.

For techies, all tablets have aluminum cases, feature Google’s Android 4.0 Ice Cream Sandwich operating system, so-called Gorilla Glass displays, HDMI ports, expanded battery life, and include a micro USB port and micro SD card slot for syncing and sharing content.

The new tablets include a full suite of familiar Google mobile service applications, including Google Play (formerly Android Market), YouTube, Gmail and Google Maps. Additionally, the tablets come pre-loaded with a mix of Toshiba software and third-party applications, including Toshiba Book Place, which offers more than 3 million e-books; the Toshiba Media Player, which supports content sharing; Toshiba File Manager; Netflix; and Zinio, the new app for magazine readers.

“One size does not fit all, so we are carefully considering how and where people are using tablets and designing form factors to best suit various needs,” said Carl Pinto, VP of product development, Toshiba America Information Systems, digital products division. “With amazingly thin and light designs, our new Excite family of tablets continues to incorporate what consumers have come to love about Toshiba tablets: essential ports for a more complete tablet computing experience plus durability that ensures they can go the distance.”


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