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Samsung, Fox Partner With Video & Audio Center to Promote 4K TV That Doubles as Art

7 Jul, 2017 By: Stephanie Prange

Samsung and Fox have partnered with Video & Audio Center for the continuing introduction and sale of The Frame, a 4K TV that doubles as wall art when consumers aren’t watching it.

To celebrate the introduction of The Frame, Samsung, Fox and Video & Audio Center will be showcasing select 4K HDR scenes from 20th Century Fox Home Entertainment’s latest releases during a special four-day introduction taking place July 7-10 at Video & Audio Center stores throughout Southern California.

“We are thrilled that Samsung has partnered with Video & Audio Center to introduce and make available to consumers the latest cutting-edge technologies featuring The Frame TV for a true moviegoing and gallery like art experience,” stated Tom Campbell, chief technologist for Video & Audio Center.

Added Joseph Akhtarzad, co-founder of Video & Audio Center: “Content is driving our business like never before and showcasing the top entertainment from studios such as 20th Century Fox Home Entertainment has been a major factor in doubling our business year to date.”

“The Frame seamlessly blurs the lines between art and technology,” said Brandt Varner, VP of TV product marketing for Samsung Electronics America. “As a TV it provides stunning 4K HDR picture quality and when not in use, transforms into a display of your favorite art and photos.”

“Video & Audio Center is best in class at presenting new, cutting-edge technology to the consumer,” said Mike Dunn, president of product strategy and consumer business development at 20th Century Fox. “They provide the perfect platform to introduce new products that deliver never-before-seen consumer experiences and benefits. They bring excitement to technology and content.

“Samsung continues to reinvent the television. They did it again with the Samsung Frame. The Frame provides unique industrial design (it's a beautiful device) and showcases our content at the highest quality possible.”

The 55-inch and 65-inch TVs are $1997.99 and $2799.99, respectively, according to Campbell.

When not showing video, the TV can showcase a consumer’s personal collection of photos or paintings.

Hailing the launch of Samsung’s The Frame were (L-R) Kamran Shafai, senior buyer, Video & Audio Center; Tom Campbell, chief technologist/corporate director, Video & Audio Center; Jorge Madrigal senior director of sales, Samsung America; Joseph Akhtarzad, co-owner, Video & Audio Center; Chris Annen, VP of sales, Samsung America; and Bobby Membari, sales manager, Samsung America. 



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