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Roku Announces Plans for Branded 4K TVs

4 Jan, 2016 By: Erik Gruenwedel

Roku Jan. 4 at the Consumer Electronics Show in Las Vegas announced plans to launch a line of Chinese-made 4K Ultra HD televisions in the United States this year. The streaming media device manufacturer said it would introduce with TV OEM partners 60 branded Roku TV models this year, including the first units in the Mexican market.

Roku last year bowed the Roku 4 media device enabling users to stream 4K video content on compatible 4K TVs. 4K resolution claims to be four-times brighter and sharper than 1080p resolution.

In addition to the enhanced resolution, 4K UHD Roku TV enables users to find compatible 4K content via specific 4K streaming channels, including the “4K Spotlight Channel.”

Saratoga, Calif.-based Roku also unveiled its branded HDR reference design for TV partners to incorporate the technology in future, in addition to Dolby Vision and support for the HDR 10 standard.

Since launching a line of branded TVs last year, Roku, together with Haier, Hisense, Insignia, Sharp and TCL, bowed 40 models with a proprietary operating system and screen sizes ranging from 28 inches to 65 inches.

The company launched its first TVs in the Canadian market last summer.

“We expect momentum for Roku TV to accelerate as we continue efforts to add new TV partners while expanding our work with existing partners to bring many more [models] to the U.S., Canada and Mexico,” Chas Smith, GM of OEM for Roku, said in a statement.



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