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Research: New HDTV Buyers Want Connections, Not 3D

11 Jan, 2012 By: Chris Tribbey

New HDTV buyers are 50% more likely to buy a connected set than a 3D set, according to new research from The Diffusion Group.

A full quarter of broadband households, about 20 million, are expected to buy a new HDTV in the next six months, but they want Internet-connected sets over those with 3D, according to the research.

“Most broadband households already own at least one HDTV,” said Michael Greeson, founding partner of TDG and director of research. “When consumers think about their next purchase, HD is not the question: It’s a matter of whether the new set should feature Internet connectivity or 3D, or both. As it stands today, Internet connectivity remains significantly more important than 3D.”

Greeson said the trend toward Net HDTVs over 3D shouldn’t change any time soon, though the two aren’t mutually exclusive.

“In fact, most 3DTVs include Internet connectivity among their feature sets,” he said. “The question is whether consumers will fork over the extra dollars to get 3D when most HDTVs natively feature Internet connectivity.”

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