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PBS Kids Bows Branded Tablet

17 Oct, 2016 By: Erik Gruenwedel

PBS Kids Oct. 17 announced it would launch a branded tablet Nov. 6. The 16GB “Playtime Pad” comes preloaded with more than 25 games, 120 video clips and music videos, along with more than 100 hours of video on the PBS Kids app. Other apps include PBS Kids ScratchJr and PBS Parents Play and Learn.

The $79.99 device features a front-and-back camera and a Paint Box coloring app. The tablet is certified for use by children and includes parental controls enabling customization for each child, screen time limits and managing what kids can access.

The tablet will be available at Best Buy, BestBuy.com, Walmart.com and at Shop.PBSKids.org.

“PBS Kids is continuously looking for new ways to engage children with media that sparks their curiosity and fosters a love of learning,” Lesli Rotenberg, SVP and GM of children’s media and education for PBS, said in a statement.

Indeed, in February PBS announced it would launch a new TV channel and live streaming on digital platforms featuring kids' programming 24 hours a day.

That was after Sesame Workshop, the nonprofit educational organization behind venerable series “Sesame Street” announced a deal with HBO, making the next five seasons of the Emmy Award-winning show available first on HBO, HBO Go and SVOD service HBO Now.

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