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Hisense Adds Motion Control to TVs, Set-Tops

4 Sep, 2013 By: Chris Tribbey

Chinese consumer electronics company Hisense has partnered with Maryland’s Hillcrest Labs to bring motion control features to its latest HDTVs and set-top boxes, the companies announced Sept. 4.

Hillcrest’s in-air pointing and motion control software — dubbed Freespace — allows for HDTV and set-top box owners to navigate their user interface via a handheld remote control. The feature will be available on Hisense products in the United States, China and other markets later this year.

“With Freespace, Hisense will provide consumers with a more intuitive and efficient way to control their smart-TV products and easily navigate content and apps,” said Chad Lucien, SVP of sales and marketing at Hillcrest Labs. “Hisense is a proven market leader in China, and we’re proud that they have selected Freespace as they expand their global footprint in the smart-TV market.”

Hisense is currently the fifth-largest TV manufacturer in the world, based on shipments, according to NPD DisplaySearch data, and is the second-largest brand in China.

“Hisense has demonstrated both its ambition and capacity to provide consumers everywhere with the most advanced, highest quality and yet most intuitive smart televisions,” said Jonathan Frank, VP of marketing for Hisense U.S. “Partnering with a technology leader like Hillcrest to enable our smart TVs with category-leading motion interfaces is a win-win for both organizations but, importantly, for our channel partners and our customer base.”

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