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'Eros Now' Gets Tablet Distribution in India

30 Aug, 2017 By: Erik Gruenwedel

Indian movie distributor Eros International Aug. 30 announced its over-the-top video service Eros Now has partnered with Micromax Informatics to launch a branded tablet computer dubbed “Canvas Plex.”

The 8-inch device will give consumers a one-year subscription to Eros Now movies, music and TV entertainment shows.

Micromax and Eros Now have also partnered for the promotion of the upcoming Bollywood movie Shubh Mangal Saavdhan, starring Ayushyamann Khurana and Bhumi Pednekar, allowing a few select consumers to have access to the stars and free movie tickets.

Targeted at young working professionals and students, Canvas Plex aims to accelerate content consumption among younger consumers. The device comes with an HD screen, DTS sound, coupled with 3GB RAM and 32GB ROM.

“Our partnership with Micromax is part of our philosophy to offer consumers the best in entertainment and a unified video viewing experience across screens and being platform agnostic,” Rishika Lulla Singh, CEO, Eros Digital, said in a statement. “With this partnership, we will be extending our ability to provide entertainment on-the-go, anywhere and anytime to Micromax’s more than 100 million users.”

Canvas Plex will be available in India Sept. 1 priced at $203 (INR 12,999).

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