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CEA: Tablet Ownership on the Rise

21 Aug, 2014 By: Chris Tribbey

Fifty-four percent of Internet-connected Americans say they own a tablet, up 4% since January, according to new research from the Consumer Electronics Association (CEA).

Seventy-five percent of online consumers who don’t own a tablet say they plan on buying one at some point, and among those who already own one, 62% said they plan on purchasing other major consumer electronics devices.

“While interest in tablets remains high, increased competition from large-screen smartphones is having a substantial effect on the U.S. tablet market, since consumers now have more screen-size choices than ever,” said Kevin Tillmann, senior research analyst for CEA. “Tablet purchase intent remains a positive indicator that the overall market is interested in tablets. Many consumers seem to be waiting to replace their existing devices until the next wave of models arrives this holiday season, while non-owners are still debating whether to buy.”

Eighty-six percent of tablet owners also own a smartphone, while 85% said they own a laptop. Seventy-three percent said they own a desktop, 66% said they own a gaming console and 41% said they own a digital media player.

By the end of 2014, tablet shipments are expected to hit 80.4 million, up 4% year over year, with revenue hitting $25.6 billion.

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