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Amazon Fire TV App, Alexa Voice Remote Coming to Chinese 4KTVs

3 Jan, 2017 By: Erik Gruenwedel

Three consumer electronics brands marketing 4K Ultra HD televisions manufactured in China, Jan 3 announced rollout plans for an Amazon Fire TV Edition model, showcasing the Fire TV app, Alexa voice-controlled remote and Prime Video, among other features.

The move underscores the winter holiday’s success of voice-activated search products by Amazon and Google — the former including the Prime Video user interface. Indeed, Amazon Echo Dot — featuring Alexa — was among the ecommerce giant’s best-selling products in 2016. 

In addition to streaming content via third-party apps (such as Hulu) and searchable by Alexa, the TVs marketed by Seiki Digital, Westinghouse Electronics and Element Electronics have access to over-the-air digital broadcast content through an HD antenna (available separately) — an emerging theme at CES Jan. 5-8 in Las Vegas.

Available in 43-inch, 50-inch, 55-inch and 65-inch sizes, the TVs include 3GB memory and 16GB internal storage, Bluetooth, Wi-Fi and Ethernet connectivity. They also feature access to more than 7,000 channels, games, apps and more than 300,000 TV episodes and movies from transactional VOD/digital sellthrough platform Amazon Video and HBO Now, among others.

Prime subscribers have access to Prime Video and Amazon Channels — the latter showcasing more than 100 third-party subscription services.

Alexa affords control of Internet-connected home devices from multiple brands, including Belkin, Philips Hue, Wink, Insteon, Samsung, Nest, TP-Link and Ecobee, among others.

“[The] Amazon Fire TV Edition represent[s] an elevated customer experience powered by the highest performance processors in the industry, a unique voice-controlled remote control, and Amazon's cinematic viewing experience,” said Sung Choi, VP of marketing at Tongfang Global, parent of Seiki.

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