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Digital Pipeline Conference Slated for October

30 Aug, 2012 By: Thomas K. Arnold

Home Media Magazine has signed on as media sponsor to the Entertainment Merchants Association’s fourth annual Digital Media Pipeline, a one-day B2B conference on the digital delivery of home entertainment that will be held Oct. 3, 2012, at the Skirball Cultural Center in Los Angeles.

HM publisher and editorial director Thomas K. Arnold will moderate the event’s supersession, leading a discussion with top retailers, publishers and distributors to explore the obstacles and the opportunities they face in growing digital distribution. He said the publication is partnering with the EMA due to its evolving role in the digital arena.

“EMA is fast becoming a player,” he said.

Conference participants include Netflix, Google/YouTube, Amazon, Xbox Live, Best Buy/CinemaNow, Vudu and key service providers as well as studio executives, key indies and traditional retailers.

“Digital delivery of home video content to consumers has been growing at a tremendous rate, and Digital Media Pipeline provides participants an opportunity to gain and share information about how to grow and profit from this market sector,” EMA president and CEO Bo Andersen said. “Digital Media Pipeline combines knowledge-sharing discussions, professional networking, industry awards and a social event in one day to maximize the value to attendees.”

The theme of this year’s Digital Media Pipeline is “Network, Collaborate, and Discover!” The opening session will find Dish SVP Bruce Eisen, the conference’s chair, and EMA EVP Mark Fisher providing an overview of the digital landscape and its key players.

Russ Crupnick, SVP and industry analyst for The NPD Group, will present the latest research findings on how growth is fueled by content.

Other sessions will explore growth projections, industry metrics and future trends; legal issues; the digital supply chain, UltraViolet and cloud access (in a session moderated by Rovi’s director of business development, Kevin Wyatt); and a presentation from Blake White of PricewaterhouseCoopers on how much consumers are willing to pay for various types of premium content, the role of new platforms in obtaining movie and television content, and the importance of timing of availability of content.

In addition, TAG’s Ted Cohen will lead a discussion of new and current ways for consumers to enjoy entertainment content; Bill Mandel, Universal Picture’s VP of technology and digital platforms, will moderate a panel of pundits and prognosticators to discuss the next generation of video specs for digital distribution and how it may roll out; and a panel of marketers and technology providers will discuss how to help consumers navigate the ever-changing digital world — and how content owners can make sure their titles aren’t lost in the shuffle.

The closing “Skip the Traffic” cocktail party will provide networking opportunities, and the EMA also will present its annual DIGI awards at the conference. These awards recognize outstanding achievement in digital entertainment retailing, content and innovation.

More information and registration is available at www.digitalmediapipeline.com. Registration starts at $245. For sponsorship opportunities, contact Steve Apple at steven@entmerch.org.

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