TVs, 3D, BD Start off CES6 Jan, 2010 By: Chris Tribbey
LAS VEGAS — While the show floor of the Las Vegas Convention Center was still being set up Jan. 6, several companies started off the 2010 International Consumer Electronics with new product and partnership announcements.
In addition to showing off its new HDTV line, Toshiba also announced it would incorporate RealD 3D technology into its Regza TV line. Toshiba becomes the fourth HDTV manufacturer to go with RealD’s stereoscopic 3D technology.
“Toshiba plans to introduce 3D into our Regza line-up of Full-HD LCD TVs in 2010, and we are delighted to work with RealD, the clear leader in the industry,” said Masaaki Osumi, president and CEO of Toshiba’s Digital Media Network Company. “Home viewing is fast moving toward the total immersion offered by 3D, and Toshiba is determined to be in the vanguard in delivering this experience.”
Toshiba also unveiled its ZX900 Cell series of TVs, debuting later this year. The TVs incorporate a processing engine normally reserved for gaming consoles and PCs, one that offers 143 times the processing power of current TV models, Toshiba said. It’s 3D ready and can convert 2D content to 3D in real time. It has a 1TB hard drive, a built-in Blu-ray Disc player and wireless connectivity. Owners of the TV will have access to several channels via Toshiba partnerships, including Netflix, Vudu, CinemaNow and Pandora. The TV will come in 55- and 65-inch sizes.
“Creating a TV around the Cell engine has removed previous limitations and allowed Toshiba to create an ultra premium TV that is also an easy-to-use home entertainment server,” said Scott Ramirez, VP of TV marketing for Toshiba America Consumer Products. “Cell TV provides more brightness, more contrast, more detail, more 3D, more robust connectivity, and more fun than anything we have ever created. Cell TV is the new gold standard.”
Toshiba also made the first big Blu-ray splash, debuting three new player models for 2010, including the 3D-capable BDX3000 for the third quarter.
“Entertainment options have come full circle, not just from high-quality, high-definition disc based Blu-ray content, but now also through online streaming of movies, TV shows and music," said Jodi Sally, VP of digital audio/video marketing. “With these new devices, consumers will now not only be able to enjoy thousands of TV episodes and movies streamed from Netflix and Cinema Now, but also 1080p content from Vudu.
Also on the first day of CES:
• LG Electronics debuted a staggering new line-up of HDTVs for 2010, nearly 40 models in total. The 47-inch and 55-inch LE9500 sets will be LG’s first that will handle 3D. LG also debuted new Blu-ray players, including one with a 250GB hard drive. All of the Blu-ray players will offer access to Netflix, CinemaNow, YouTube, Vudu, Pandora and other content channels.
• Qualcomm-owned Flo TV and iPhone accessory company Mophie announced they had teamed up to create a series of products that will bring live TV to the iPhone and iPod Touch.
“We are uniting our vision of advancing mobile TV across a range of devices and platforms with Mophie's unrivaled expertise in designing intelligent cases for Apple users,” said Bill Stone, president of Flo TV. “Together, our solution will be a true live mobile TV product available to iPhone and iPod touch users.”
• MOD Systems, which has been pioneering digital downloads to SD cards at retail kiosks, announced a new playback solution for its content, allowing users to play back content on PCs, consumer electronics and mobile devices.
“Our new playback solution completes the digital entertainment ecosystem for secure content delivery specified by the SD Association, making it easy for retailers and entertainment companies to sell digital content, and consumers to acquire and playback movies, TV shows and music on any device,” said Anthony Bay, chairman and CEO of MOD Systems.
MOD also announced it has partnered with Sonic Solutions to add support for its player on Sonic’s Roxio CinePlayer software application.
• Set-top movie service Vudu announced its expanding its relationship with existing HDTV and Blu-ray partners LG, Mitsubishi and Samsung, and is expanding to have Sanyo, Sharp and Toshiba products have Vudu built in as well.
Vudu also announced that its Vudu Apps platform for the delivery of Internet services will be used by Mitsubishi, Sanyo, Sharp, LG and Toshiba, with 100 apps launching in 2010. Apps include Flickr and The New York Times.
“In 2010, millions of broadband HDTVs and Blu-ray players will ship to consumers with Vudu services installed. It's a great achievement for Vudu and a fantastic opportunity to deliver the Vudu experience to consumers across the United States,” said Alain Rossmann, chairman and CEO of Vudu. “In just six months, from the time we launched on our first HDTV, we’ve increased our footprint more than tenfold. By delivering a cloud-based architecture we have made it incredibly easy for our CE partners to embed Vudu into more products, while at the same time enabling the service to be continuously updated — to the delight of our end-users.”