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LAES 2016 Features Information and Fun

21 Jul, 2016 By: Stephanie Prange

The LAES Tech Tour included a virtual reality demonstration

The Fifth Annual Los Angeles Entertainment summit drew almost 1,100 attendees July 18-20, according to the Entertainment Merchants association. In addition to a golf tournament and business meetings, attendees enjoyed a cocktail party at the Westin Bonaventure Hotel and a lot party at Paramount Pictures with a “Star Trek” theme.

“I am truly exhilarated by the enthusiasm exhibited by the participants at this year’s LAES,” said EMA president and CEO Mark Fisher. “It was great to see everyone so excited about the state of the industry and the prospects for growth. It is very rewarding to us at EMA to hear from so many attendees that they felt this year’s LAES again provided an excellent mix of business meetings, programming, networking opportunities, and social events that allowed all segments of the industry to come together. But even so, we are examining some concepts to make next year even bigger and better.”

The event included research and other presentations on the business, as well as a Tech Tour offering demonstrations and information about companies offering services and technology to the industry. A virtual reality demonstration by HTC Vive allowed attendees to shoot virtual space ships and play virtual catch with a virtual dog (and stick).

Research by Nielsen showed digital consumers are more diverse and affluent, more plugged in and more connected across social media. Time spent on digital consumption grows at the expense of physical media and TV viewing, Nielsen research found. Also, digital consumers are willing to wait out windows for the content that they want, are not as committed to viewing specific titles, and don’t value bonus features.

Still, physical disc is posting great numbers in the new format of 4K Ultra HD.

“4K UHD is on fire,” said Warner’s Jay Reinbold, after the July 18 Knowledge Exchange presentation. “101,000 units of Deadpool have sold. That’s amazing.”

Jim Taylor, of DECE/UltraViolet, noted that the work done by the group on the Common File Format has not only facilitated the cloud-based ownership service UltraViolet, but has been the backbone for many digital ventures, including the “Digital Bridge” concept for 4K Ultra HD Blu-ray Discs.


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