Inaugural Philadelphia Film Market Attracts Filmmakers, Distributors Looking for Deals25 Jun, 2009 By: David Greenberg
For independent filmmakers, making a film is only half the battle; the fight to get it distributed is at least as hard. If any of the filmmakers at last week’s inaugural Philadelphia Film Market were at all clueless about what to do with their features, they most certainly are not after attending Distribution in the Digital Age panel.
Tom Ashley, CEO of Philly’s Invincible Pictures (a sponsor of the market), told attendees, “Filmmakers need to educate themselves about the business, and that’s what this market is all about.”
Filmmakers can network with a variety of acquisition and development executives, agents, attorneys, directors, distributors, financiers, film commissioners, producers and writers at the market, which took place June 22-28.
Andrew Lyman-Clarke of New York, who brought his feature Have You Seen, said that he chose it to be his first market as a learning experience. He said one of the best parts of the market was networking with people just like himself. It was a “win-win situation,” he said.
Allentown, Pa., resident Zeke Zelker, who had a disappointing and expensive experience screening his last feature at “a major festival” was enthusiastic about the tone and scope of the market, where he was screening his new film In Search Of.
One of several Philly filmmakers screening, 9th & Bay director-star Nick Lanciano, said he was hoping to attract investors for his next film.
At least one filmmaker, Adam Ahlbrandt, said he had had some success closing a deal with Invincible for his feature Burnt House.
“As of now the deal is little more than a handshake,” he said, as he anticipated slogging through the paperwork.
Filmmakers expected several distributors to show up over the weekend.
Home Media Magazine is a media sponsor of the Philadelphia Film Market.