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ESPN's Bryan Burns to Deliver 3D Summit Keynote

31 Aug, 2010 By: Billy Gil

The third annual 3D Entertainment Summit, taking place Sept. 15-16 at the Hilton Los Angeles/Universal City, will feature a keynote by Bryan Burns, ESPN's VP, strategic business planning and development. He'll outline the network's commitment to 3D, including the recently launched ESPN 3D, on Sept. 16.

"With ESPN leading the charge, televised sports is proving to be a powerful driver for consumer adoption of 3D," said Bob Dowling, president of The Bob Dowling Group and Unicomm. The summit is produced by Unicomm and the Bob Dowling Group in association with Variety.

ESPN 3D in June became the first major 3D network, airing the World Cup in 3D and set to show nearly 100 3D events its first year.

"I'm looking forward to examining the events of the last decade that have led ESPN to its industry leading position in 3DTV as well as considering the challenges and alliances that need to be formed between those who have business interests in 3DTV to further 'turn the corner' and drive future consumer interest in this new opportunity," Burns said.   

Other keynoters at the Summit include Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; writer/director M. Night Shyamalan (The Last Airbender), Chris Cookson, president of Sony Pictures Technologies; and John Rubey, president, AEG Network LIVE.

The Summit, which gathers entertainment professionals to discuss 3D technology, is co-sponsored by industry nonprofit DEG: The Digital Entertainment Group. Home Media Magazine is an industry partner of the event.

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