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CES Expands Virtual Reality Exhibit Space

28 Sep, 2015 By: Stephanie Prange



Virtual reality is growing at CES this January.

The Consumer Electronics Association Sept. 28 announced a 77% expansion (from 2015) of the Gaming & Virtual Reality Marketplace at CES 2016, taking place in Las Vegas Jan. 6-9.

More than 40 exhibitors will showcase multimedia for virtual reality systems and environments, as well as gaming hardware, software and accessories designed for mobile, PCs and consoles. Exhibitors will include Oculus VR, Virtuix and Sphero, the CEA announced.

"Developments in virtual and augmented reality have made significant strides to allow us to engage in a 360-degree gaming experience, explore the inside of foreign landmarks, treat phobias, better train medical professionals, virtually attend an event and much more," said Karen Chupka, the CEA’s SVP of corporate business strategy and CES. "The Gaming & Virtual Reality Marketplace at CES 2016 will showcase all of these immersive innovations that are advancing this futuristic industry."

Virtual reality headsets are expected to take off in 2016 with projected sales to increase by 500 percent from 2015 to reach 1.2 million units sold, according to CEA research. Total revenues are projected to reach $540 million by the end of 2015.
Newly added for the 2016 show is the Augmented Reality Marketplace, showcasing technologies that can change how we learn and experience the world and featuring exhibitors such as ASRC Federal for NASA, Marxent and Occipital.


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