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THE MORNING BUZZ: Under the Heading ‘We Told You So'

8 Apr, 2002 By: Stephanie Prange

There's nothing quite so satisfying for a know-it-all like me as getting the opportunity to say, "We told you so."

We've been noting for some time in our magazine and on this Web site that DVD is entering previously uncharted waters in home entertainment. In our Nov. 19-25, 2000, issue, a cover story, "Talent Focusing on DVD," noted actors' and directors' enthusiasm for the format as a showcase for the moviemaking process. "There is a kind of theater that occurs in the making of the film," said director Bryan Singer in discussing his then-new Fox X-Men DVD. Just last week I mentioned in this column that disc extras are increasingly essential to the home viewing experience, and in his March 31-April 6 magazine column discussing the planned "extended version" of New Line Home Entertainment's The Lord of the Rings: The Fellowship of the Ring DVD, editor-in-chief Kurt Indvik noted DVD "is clearly on the cusp of developing into an art form all its own."

Now, Hollywood's hometown daily, The Los Angeles Times, has seemingly caught on to the novel character of DVD with a cover story, "Press Play to Access the Future," (April 7) detailing the new ways viewers can experience movies through DVD and directors' use of the new medium. This weekend I caught a glimpse of a television segment on one of those daily entertainment magazine shows talking about a newfangled disc item – deleted scenes.

Folks, if there's any doubt left that DVD has entered the mainstream, such consumer press coverage should wipe it away.

I also can't resist yet another "I told you so" moment I experienced this week. In my March 11 Web column, I noted that music retailers praised DVD for offering picture, sound and extras for the same price as an audio CD, and I asked why audio suppliers didn't offer more extras. Just yesterday, a press release came over the wire about a classical music series from Compendia Music Group, "Sir George Martin Presents," that offers video commentary about the composers as well as pictures of artwork from the period when popped in a computer. I still think music DVDs, which have taken off in sales like their feature film counterparts, are a neglected medium that could explode if only the record companies would take notice.

I'm not always right, however. I've long noted my own early doubts of DVD taking off. I didn't see its advantage over the laserdisc. But then I couldn't be right about everything; then no one would get the opportunity to tell me, "I told you so."

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