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The Kids Are Better Than Alright!

20 Jul, 2003 By: Kurt Indvik

When Pioneer Entertainment comes out Sept. 30 with it's The Who: The Kids Are Alright, believe me I'll be right there to grab one and throw it on the DVD player the moment I get home. My wife will roll her eyeballs and leave the room, my daughters will groan and wander off to their bedrooms to listen to something that wasn't from the Stone Age, and I won't give it a second thought. I will be transported back to my college days in the in the early ‘70s, back when getting a ticket to a Who concert meant camping out in a parking lot and then bribing your way up in line to get a ticket which only then allowed you to get in another line to actually buy a ticket.

And as far as the concerts were concerned, well, they were religious experiences as anyone can tell you, with Pete Townshend doing his windmill on the guitar, Roger Daltrey swinging the microphone, Keith Moon going apoplectic on the drums and bassist Entwistle standing stone still while contributing to the hugest sound in rock and roll.

I will not be alone that day. I can guarantee the same scenario will be playing out in baby-boomer living rooms all across the country. It's going to be a watershed title for the concept of DVD music because, in many ways, The Who was a spectacular concert band, playing the kind of anthem rock that could rivet even the person standing (nobody sat) 20,000 people back in the far reaches of the arena.

Video Store Magazine associate editor Jessica Wolf, in her article in this week's edition in our Music DVD section, explores the baby boom attraction and adoption of music DVD (there is also an article about The Who DVD). In it, a number of suppliers (probably a few of them baby boomers themselves) credit the musicianship and quality of the song writing from such “classic” bands as Led Zeppelin, Fleetwood Mac, The Eagles and, of course, The Beatles, as the driving force behind these acts enjoying a significant share of success on music DVD right now, attracting, naturally, the baby boom generation who grew up with the music. Of course, that is not to say you aren't also seeing a lot of contemporary acts like 50 Cent and Norah Jones make these top-selling lists, which they are.

But I would also argue that baby boomers have a higher penetration of home theater systems and surround sound set ups, as opposed to the 20- and early-30-somethings, and that is also contributing to these acts enjoying success on DVD. As pricing drops for home-theater-in-a-box systems, I am sure we will continue to see a greater spread of successful music DVDs chronologically.

For the time being, though, older dudes like myself will just have to be pardoned for making fools of ourselves in front of the TV reliving our youth. I can't wait.

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