The ABCs of Moving Kids' Titles From VHS to DVD25 Aug, 2003 By: Stephanie Prange
Many have noted that children's titles — slower than some other genres to transition to DVD — have begun to make that move, and a look at the top kids titles in our recent kidvid genre section adds fuel to that contention.
One of the most interesting parts of our new genre sections is the charts that show the top sellers year to date in each category. In our most recent kidvid section, the top three titles in both DVD and VHS sales are the same, although the order is slightly different. Disney's 101 Dalmatians 2: Patch's London Adventure, Jungle Book 2 and Atlantis 2: Milo's Return all appear among the top three sellers on each chart, although Jungle Book 2 is the top DVD and 101 Dalmatians 2 the top cassette in sales year to date ended July 27.
One indication that online video sales were moving beyond a merely high-tech fan niche was when online top sellers began to match sales in store. The same mainstream adoption growth pattern seems to be happening on the kidvid front. Parents that buy stuff for their kids are now buying it on DVD as well — and it's not just the stuff for older kids. Disney's titles are firmly youngster territory, and that studio used to more clearly dominate the VHS sales charts. Now, Disney's titles have taken over the top spots on the DVD charts as well. In part, it's a testament to Disney's successful branding of the Disney DVD, but it's also an indication of mainstream adoption of the disc.
While many parents initially worried about how DVDs would stand up to kids' rough treatment (at least one of my neighbors lost a Monsters, Inc. DVD when her 3-year-old decided to polish the floor with it), parents seem to have gotten over that fear and are purchasing the same young-skewing titles on DVD that they are on VHS. Chalk up another victory to disc, which is successfully converting almost every genre, except perhaps fitness. Today kidvid. Tomorrow fitness.