‘Django Unchained’ Early at CinemaNow11 Mar, 2013 By: Erik Gruenwedel
Select footage accompanying the home entertainment release of double Oscar winner Django Unchained (Best Supporting Actor for Christoph Waltz, Best Original Screenplay for director Quentin Tarantino) will be available March 12 to consumers who preorder the film’s Blu-ray combo pack in stores or at www.BestBuy.com/DJU.
The Weinstein Co. movie is available digitally April 2 at CinemaNow. The BD combo pack streets April 16.
CinemaNow is among a collection of digital delivery channels, such as Apple iTunes, Sony PlayStation, Walmart’s Vudu.com, Fox’s Digital HD, Warner’s Flixster.com and Microsoft Xbox Live, among others, offering access to new and catalog releases (some with UltraViolet functionality) on or before street date.
Best Buy is upping CinemaNow’s profile as it downsizes shelf space in stores for packaged media, notably DVD releases. CEO Hubert Joly announced the change in strategy during the consumer electronics retailer’s most recent fiscal call with analysts.
Best Buy is in the midst of internal restructuring aimed at increasing its e-commerce presence while maintaining same-store sales at smaller footprint retail locations.