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CinemaNow, Intel Go 1080p

11 Oct, 2011 By: Chris Tribbey

Best Buy’s CinemaNow is now offering some films in 1080p, the first time any of its library has been available in full high-definition.

Along with adding several hundred new releases and catalog titles from Fox and Warner Bros., some CinemaNow films will be available in 1080p on second-generation Intel Core processor-based PCs using Intel Insider technology.

“It’s 1080p to the PC, really for the first time,” said Michael Murphy, director of Intel Insider. “Others talk high-definition, but usually it’s only 720p.”

CinemaNow plans to add new 1080p offerings weekly, Best Buy said.

“We’re thrilled to be among the first digital services to give customers the ability to watch full-HD content on the PC via the Intel Insider technology,” said Chris Homeister, SVP and GM for entertainment at Best Buy. “With the new technology, we have further expanded our service, therefore enabling more people to seamlessly enjoy high-definition content on more devices.”

Thomas Gewecke, president of Warner Bros. Digital Distribution, said that it’s been a long time coming for 1080p content on PCs.

Mike Dunn, worldwide president of 20th Century Fox Home Entertainment, added, "The partnership with Intel and Best Buy’s CinemaNow to bring HD digital downloads of our movies to the PC will expand our reach to millions of devices in the U.S. and potentially more around the world.”

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