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CinemaNow Coming to Canada

20 Jul, 2011 By: Chris Tribbey

Best Buy’s CinemaNow movie service is set to launch in Canada starting in September, with digital entertainment company Rovi Corp. powering the service with its RoxioNow platform.

Best Buy uses the cloud-based RoxioNow digital locker system for its United States CinemaNow service.

Initially CinemaNow will be available online only via Canadian Best Buy and Future Shop retail stores, though Rovi expects to eventually expand the offering to connected consumer electronics devices.

“We look forward to helping provide more Canadian consumers with easy access to premium entertainment from their favorite devices and expanding our relationship with Best Buy,” said Corey Ferengul, EVP of products at Rovi Corp. “With broad promotions at retail locations nationwide, we believe Best Buy Canada and Future Shop will help significantly increase awareness for the benefits of broadband-delivered entertainment.”

CinemaNow offers more than 12,000 videos for rent or purchase.

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