'Apes' Sequel Climbs to Top of Disc Sales Charts10 Dec, 2014 By: Thomas K. Arnold
As the holiday shopping season draws to a close, a handful of hot summer theatricals are trickling into stores during December in an attempt by the studios to capitalize on last-minute gift and impulse buyers.
For 20th Century Fox Home Entertainment, the strategy paid off. Dawn of the Planet of the Apes debuted at No. 1 on the national home video sales charts the week ended Dec. 7 and sold nearly three times as many copies as its closest competitor.
Dawn of the Planet of the Apes, which earned more than $208 million in U.S. theaters alone, easily topped both the Nielsen VideoScan First Alert chart — which tracks total Blu-ray Disc and DVD combined unit sales — and Nielsen’s dedicated Blu-ray Disc chart. Counting an exclusive-to-Walmart two-pack (with predecessor Rise of the Planet of the Apes) the film generated 53% of its total unit sales from Blu-ray Disc.
Walt Disney’s Frozen, thanks to continued deep discounting, shot back up to No. 2 on the overall disc sales chart from No. 9 the prior week, while Lionsgate’s The Expendables 3 moved up a notch to No. 3 from its No. 4 debut during Black Friday week.
Rounding out the First Alert top five were DreamWorks Animation’s How to Train Your Dragon 2 at No. 4 (after three consecutive weeks at No. 1) and Walt Disney Studios’ Maleficent at No. 5 (down from No. 3).
With Christmas less than a month way, a number of holiday-themed catalog titles crept back into the top 20 sales charts. Warner’s Elf, National Lampoon’s Christmas Vacation and The Polar Express re-entered the overall disc sales chart at No. 7, No. 8 and No. 9, respectively. A Christmas Story, also from Warner, reappeared at No. 14, while Universal Studios’ live-action How the Grinch Stole Christmas, from director Ron Howard, moved back up to No. 20.
On Home Media Magazine’s rental chart for the week, Warner’s Tammy soared to No. 1 after being held out of Redbox kiosks for a few weeks. Sony Pictures’ 22 Jump Street slipped to No. 2, while The Expendables 3 moved down a notch to No. 3.
A Madea Christmas held firm at No. 4, while the No. 5 spot went to Anchor Bay’s The Giver, which had debuted at No. 3 the week before.