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Sony, Samsung, Panasonic Unveil 2010 Line-up

6 Jan, 2010 By: Chris Tribbey

LAS VEGAS — One had singer Taylor Swift perform a hit song. Another had DreamWorks Animation CEO Jeffrey Katzenberg on stage. The third flexed its 3D muscles.

In the afternoon press conferences Jan. 6, Samsung, Panasonic and Sony all launched attention-getting salvos at the International Consumer Electronics Show, introducing new HDTVs, Blu-ray Disc players and 3D technologies.


Samsung is looking to be the Apple of the big screen. The company announced the launch of Samsung Apps, a multi-device application store with content partners ranging from Blockbuster to USA Today. Just like Apple’s iPhone applications, the service will be open to developers to create their own applications for TVs and mobile devices.

“We’re forging the future of home entertainment,” said Tim Baxter, president of Samsung Electronics Americas. “If you thought it was fun to build an application for a 3-inch phone screen, I’ve got a 55-inch screen to show you.”

On the hardware side, a third of Samsung’s new LED TVs will be able to handle 3D. The company drove home its commitment to 3D by announcing a partnership with Technicolor and DreamWorks Animation. DreamWorks’ Monsters vs. Aliens will be the first Blu-ray Disc to take advantage of the new 3D standard from the Blu-ray Disc Association, DreamWorks’ Katzenberg said.

Samsung will also street 3D Blu-ray players and home theater systems, LED and plasma TVs.


A live performance by singer Taylor Swift kicked things off for Sony’s unveiling, which ranged from HDTVs to gaming to 3D to cameras.

Starting in February, the company will make its PlayStation Network content service available on Bravia TVs, Sony Blu-ray players and Windows-enabled PCs.

Besides 3D Blu-ray players and HDTVs, Sony also announced it will be the official sponsor of ESPN’s new 3D network, and will help deliver the 2011 BCS National Championship Game, 13 regular-season college football games and the Summer X Games in 3D. The 2010 FIFA World Cup is also expected to get a 3D Blu-ray release.

“ESPN and Sony have a long history together, and we share a passion for innovation and bringing customers cutting-edge products and content which this union demonstrates,” said Sean Bratches, EVP of sales and marketing for ESPN.  “The launch of ESPN 3D is a great way to offer our advertisers unique marketing opportunities, and due to Sony’s continued leadership with 3D technology, this collaboration made perfect sense.”


Panasonic announced it will incorporate RealD 3D technology into its Viera TV line-up.

The company joins Sony, JVC and Samsung on the list of HDTV manufacturers that will put RealD 3D technology into their products.

“Panasonic’s proprietary 3D Plasma display panel technologies, teamed with new 3D Eyewear based on RealD’s Technologies, will reproduce a stunningly immersive full HD 3D experience for the customer who owns a 3D Viera TV,” said Yoshiiku Miyata, managing executive officer for Panasonic.

In addition to new Blu-ray home theater systems, Panasonic shared that it has added content partners for its Viera TVs and Blu-ray players, with Fox Sports, Netflix, Pandora, and Twitter in the fold.


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