CBS Streams TV Soap in Spanish2 Jun, 2009 By: Erik Gruenwedel
CBS.com June 2 said it would begin offering full streaming episodes of daytime drama “The Bold and the Beautiful” in Spanish.
The 22-year-old program, which is the most watched daily dramatic serial in the world (in more than 100 countries), according to CBS, was the first daytime drama to be simulcast in Spanish in 2001.
“Using SAP (Secondary Audio Program) technology provides another means for reaching a broad and diverse audience,” said Bill Binenstock, VP with CBS.com.
CBS repurposes its entire primetime lineup online via CBS.com, TV.com and related third party sites.