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CBS: March Madness VOD Consumption Up 36%

By : Erik Gruenwedel | Posted: 06 Apr 2010

CBSSports.com reported record video-on-demand (VOD) consumption for the 2010 NCAA Div. I men’s college basketball tournament, which concluded Monday night with the Butler Bulldogs coming up a shot short against the champion Duke Blue Devils.

CBSSports.com, which is a partnership between CBS Sports and the NCAA, April 6 said 11.7 million hours of live streaming video and audio were consumed by 8.3 million unique visitors to the NCAA March Madness on Demand (MMOD) video players  — up 36%, compared with 2009 figures. 

Indeed, 575,000 unique visitors (up 70% from 2009) watched the final between Duke and Butler on the MMOD video player, consuming 368,000 hours of action (up 72% from 2009).

Additionally, CBS said the MMOD “Boss Button” was clicked 3.94 million times over the course of March Madness. 

The tournament is traditionally a favorite workday distraction among college basketball fans and alumni.

The button, which transfers a desktop screen into a mock spreadsheet, was redesigned for the tournament by cartoonist Scott Adams, creator of the Dilbert comic.

The network also said television broadcast ratings from the tournament grew 5% over 2009’s ratings.


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