CBS Expands Full-Episode Streaming App4 Oct, 2013 By: Erik Gruenwedel
New Android and Windows 8 compatible app upgrades from previous iOS-only software
CBS Interactive Oct. 4 said it has expanded the CBS app to offer full episodes of popular programming to Android and Windows 8 connected devices. It will be coming to BlackBerry 10 before the end of the year.
The app previously only was compatible on Apple’s iOS platform.
This fall, the CBS app will offer users catch-up viewing, including every episode of CBS’s new and returning primetime entertainment series eight days after broadcast. Daytime and late-night programming is available within 24 hours after initial airing. In addition, the app will offer episodes of classic shows like “Macgyver,” “Star Trek” and “Perry Mason.”
Originally launched in March, the CBS app for iOS has been downloaded nearly 4 million times. In addition to full-episode streaming, the iOS app recently added the iPad App’s synced second-screen experiences and social TV features as well as Connect Live, CBS.com’s weekly live video chats with CBS talent. Both CBS Sync and Connect Live will extend to the Android app this fall.
“When we launched on iOS, we promised fans we would bring the CBS App to all major platforms by fall premieres. Today we are doing exactly that,” Jim Lanzone, president of CBS Interactive, said in a statement. “We've seen a tremendous response to the app to date, and we'll continue to innovate on behalf of CBS fans in the weeks and months ahead.”
The iOS app’s recent integration of social TV features includes synced second-screen experiences for nine of CBS’s leading shows, including fall series “Criminal Minds,” “CSI: Crime Scene Investigation,” “Hawaii Five-0,” “NCIS: Los Angeles,” “The Bold and the Beautiful,” “Survivor” and “The Mentalist,” among others.
“Digital has become an authentic part of the 'Hawaii Five-0' storytelling process,” said executive producer Peter Lenkov. “Through the CBS Connect app and now the CBS app, viewers are able to go beyond the regular viewing experience and get a deeper look at the show and our Five-0 team while they watch live or on demand. The synced experiences offer our fans a great way to dive deeper into the storyline each week and find out some secrets about McGarrett and the rest of the Five-0 ohana!”
Other shows available on the app include “2 Broke Girls,” “Big Bang Theory,” “Elemenary,” “NCIS,” “Person of Interest,” “The Good Wife,” “The Young & the Restless” and “The Late Show With David Letterman,” among others.
Interestingly, CBS continues to aggressively mine incremental revenue opportunities from delayed viewing of its primetime programming while at the same time mounting litigation (along with ABC and Fox) against Dish Network's Hopper DVR, which includes the controversial AutoHop ad-skipping feature. The network now gets paid for viewers up to three days after broadcast (C3). It is advocating that window be expanded to seven days (C7). AutoHop allows viewers to automatically skip ads on recorded primetime programming.