CBS Bows Site, Facebook Link for ‘CSI’ Trilogy9 Nov, 2009 By: Erik Gruenwedel
CBS.com Nov. 9 launched a Web site dedicated to all three “CSI” TV series, which are part of a joint three-part weeklong mini-series, “The Search for the Zeta Killer,” beginning tonight on “CSI: Miami.”
The story arc, about an interstate trucking ring that specializes in human cargo and black market organ harvesting, continues Nov. 11 with “CSI: N.Y.” and concludes Nov. 12 with the original “CSI.”
The CSI Zeta Casefile site (www.csicrossover.com/) lets fans create customized suspect dossiers by pulling images and information through Facebook Connect. The site also will feature exclusive interviews with cast and real CSI experts, virtual tours of the three CSI crime labs, and the chance to win a trip to the set of “CSI.”
Through the social networking site, users pull photos and information from their Facebook account to produce a personalized criminal file and video, including artificial information on past crimes, aliases and last known locations.
Fans can share their experience with other fans and friends in their Facebook network.
“The Zeta Casefile program is a creative and fun way to keep users engaged, while the behind-the-scenes content will give fans a deeper look into how the fictional CSI series are the most realistic looking shows on television," said Bill Binenstock, VP and manager of CBS.com.