‘Adventure Time’ Aims at Multiple Audiences30 Aug, 2011 By: John Latchem
Cartoon Network has big plans for the DVD debut of “Adventure Time.”
A compilation of episodes, Adventure Time: My Two Favorite People, hits Sept. 27 from Warner Home Video.
The show, created by Pendleton Ward, consists of 11-minute episodes that chronicle the exploits of a human boy named Finn and his best friend, Jake the shape-shifting dog, as they embark on peculiar adventures in the fantasy-driven Land of Ooo. Though the setting seems weird at first, the stories are easily relatable tales of friendship.
The disc includes the first-season episodes “My Two Favorite People,” “Evicted,” “Ricardio the Heart Guy,” “Trouble in Lumpy Space,” “Tree Trunks” and “Dungeon,” and the second-season episodes “The Pods,” “The Limit,” “Go With Me,” “The Eyes,” “The Chamber of Frozen Blades” and “To Cut a Woman’s Hair.” Character profiles are included as an extra.
“‘My Two Favorite People’ is one of the hallmark episodes of the series,” said Erik Resnick, VP of home entertainment for Cartoon Network Enterprises. “We worked closely with Pendleton to come up with the standout episodes to have on the set.”
In “My Two Favorite People,” Jake tries to get his girlfriend, Lady Rainicorn, to become friends with Finn so they can all hang out together without missing out on adventures, but he becomes jealous when they spend too much time together.
Resnick said the show attracts two distinct types of viewers: the 6- to 11-year-olds who typically comprise a cartoon audience, and older animation fans who grew up with “The Simpsons” and similar shows. “Adventure Time” features the voice of John DiMaggio, who is best known as Bender on “Futurama.”
The diverse fan base has made “Adventure Time” a hit, drawing about 2 million viewers an episode anchoring Cartoon Network’s Monday night block. The show recently made a splash at San Diego Comic-Con International with a parade and a panel that was attended by “Simpsons” and “Futurama” creator Matt Groening.
The My Two Favorite People compilation is geared more toward the younger fan, according to Resnick.
“We wanted to make it as accessible and available at a low price to get people on board,” Resnick said.
Though the DVD is listed at $14.97, Resnick said that most retailers probably will sell it for less than $10.
Resnick said a two-DVD boxed set of the first season is being prepared for release early next year and will be designed more for older collectors. He said the set will include the original pilot episode and other bonus features.
“We’re going to load it up,” Resnick said.
A second compilation DVD will be released at that time as well, Resnick said.
Cartoon Network also is promoting the show with a full product push that includes an action-figure line at Toys “R” Us, plush dolls, T-shirts and more. They’re even promoting it at a special family zone at the Atlantis resort in the Bahamas.
“We’re targeting people who are familiar with the show, but the kids who have it can share it with their friends who may not have seen the show,” Resnick said. “One nice thing about comedy and animation is that it’s replayable.”