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Univision: Mexico vs. Holland Soccer Match the Highest-Rated U.S. Spanish-Language Telecast Ever

1 Jul, 2014 By: Erik Gruenwedel

Mexico may have come up short against Holland in the knockout round of the soccer World Cup in Brazil, but for Univision Network, it was one glorious “gooooaaaallll.”

The June 29 match, which saw Holland best Mexico 2-1 following a controversial penalty kick, averaged 10.4 million total viewers and 5.8 million adults 18-49, making it the most-watched Spanish-language telecast ever in the United States, according to Nielsen and related data. The match reached 16.2 million total viewers who tuned into all or part of the broadcast.

This was also the most-viewed World Cup match ever on Univision, with 10% more total viewers and 4% more adults (18-49) than the previous high — the June 27, 2010 World Cup match between Mexico and Argentina.

The match, which was simulcast on Univision Deportes Network, beat the telecast on ESPN, the official English-language World Cup broadcaster in North America.

Today’s (July 1) telecast of the U.S. vs. Belgium knockout match is expected to break ratings records on ESPN.


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