Survey: One in Three Cord Cutters Won’t Be Back27 Jun, 2012 By: Chris Tribbey
One third of consumers who’ve ditched their cable or satellite service won’t be coming back, even if subscription prices move lower, according to a new survey.
The survey conducted by electronic products site TechBargains.com found that of those who do cut the cord, 83% do so because of costs, while the rest cancelled their service due to the quality and availability of content.
“While not everyone has cut the cord on cable or satellite, a significant number of consumers are actively looking for alternatives,” said Yung Trang, president and editor in chief of TechBargains.com. “Today, people are streaming their favorite shows and movies on their device of choice — at significantly lower costs. This gives consumers more choice and undoubtedly has serious future implications for the cable and satellite industry.”
Seventy-five percent of respondents said they stream video on their TVs, with 57% of those using a game console to do so. Seventy-four percent of respondents said they use Netflix.