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Study: Real-Time TV Viewing Declining

30 Mar, 2010 By: Chris Tribbey

Less than 48% of adults surveyed by research firm The Diffusion Group (TDG) regularly watch new TV shows when they are first broadcast, instead turning to their DVR or the Internet.

“The DVR simply signaled the first stages of a prolonged and permanent shift to quantum media delivery and consumption: the ‘anytime, any device, any content’ model implicit in new media efforts such as ‘TV Everywhere,’” said Michael Greeson, founding partner and director of research at TDG. “With prime-time TV programming now available online, any Internet-connected screen becomes an access point. And consumers are putting these new conduits to use, even when it comes to initial viewing of their favorite TV shows.”

Thirty percent said they used a DVR to watch new episodes of their favorite shows, while 10% went online. More than 12% said they waited for a rebroadcast.

The survey results were based on interviews with more than 2,000 adults.

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