Starz Goes Multiplatform with First Original Unscripted Series13 Apr, 2014 By: Chris Tribbey
Starz will premiere its first original, unscripted series “The Chair” this fall, using multiple platforms to engage consumers.
“The Chair” is a competition documentary that gives two directors the same screenplay and follows their process as they create, market and release the films theatrically. Both directors will have the same budget, and via multiplatform voting, viewers will determine which director will win $250,000.
“In the past decade, the internet has changed so many aspects of the creative filmmaking process, and ‘The Chair’ will give viewers the opportunity to see if the skills that enable a director to thrive in the fast-paced online video world can translate into a compelling feature-length experience,” said show creator Chris Moore (executive producer of Good Will Hunting). “It’s also going to be fascinating to watch as a more traditional artist finds ways to challenge an undisputed master of online promotion for attention (and votes) for her project.”
The filmmakers — Shane Dawson and Anna Martemucci — will adapt How Soon Is Now, a feature-length coming-of-age comedy, with actor Zachary Quinto (Star Trek, “Heroes”) and producing partners Corey Moosa, Neal Dodson and Sean Akers agreeing to star in both films.
“We are thrilled to be teaming up with Chris Moore on ‘The Chair,’ a truly unique and compelling project that gives viewers an inside look at the filmmaking process and allows them to weigh in on the final product and see how creative minds can interpret the same material in different ways,” said Carmi Zlotnik, managing director of Starz. “With the addition of ‘The Chair’ to our existing roster of originals, Starz is excited to offer its subscribers an excess of fifty hours of original programming in 2014.”