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Starz Bows Consumer App, Quiz for Season Two of 'Da Vinci's Demons'

7 Mar, 2014 By: Erik Gruenwedel

“Your Portrait by da Vinci” digital app

New season of original programming bows March 22 on pay-TV channel

Starz is launching a consumer quiz and app — the latter letting fans of the premium channel’s original series “Da Vinci’s Demons” have their portrait drawn by Leonardo da Vinci. Users can upload a photo or connect to their Facebook account.

The “Your Portrait by da Vinci” digital app animates the user’s photo into a clean sketch in a few minutes.

Starz is also rolling out “Dark Side of Genius,” an interactive quiz that measures users’ intelligence level and their propensity towards a much darker side of madness.

Specifically, the user takes a psychological and intelligence assessment, which includes videos from “Da Vinci’s Demons” Season Two, which airs beginning March 22. The quiz is a mixture of quick response questions, observations and multiple-choice answers; a combination of psychological and IQ tests.

The app and quiz are compatible for mobile, desktop and tablets and available at Starz.com and the “Da Vinci’s Demons” Facebook page.

“We wanted to allow consumers to engage with da Vinci in a way that was relevant today. The portrait allows users to see themselves as Da Vinci himself may have envisioned,” Erin Dwyer, executive director of digital marketing for Starz, said in a statement. “The ‘Dark Side of Genius’ quiz is a fun, personalized way to see where you fit within the realm of geniuses who — much like da Vinci — were also teetering on the edge of madness or even mental illness. We aim to bring people deeper into the world that ‘Da Vinci's Demons’ creates by finding ways to make our show content relevant and personal to consumers.”

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