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Starz to Bow New-Look Logo and Brand Positioning

28 Mar, 2016 By: Erik Gruenwedel

Starz April 5 will launch a new-look logo and branding of its pay-TV networks.

Encore, which has 32.5 million subscribers, will be re-branded “Starz Encore” and feature Starz original programming, including “Power,” “Black Sails,” “The Dresser,” “Blunt Talk,” “Outlander” and “Ash vs. Evil Dead,” among others.

New brand “Starz Obsessable” targets movie and TV show aficionados across all genres, and features first-run movies such as Disney’s Star Wars: The Force Awakens and Avengers: Age of Ultron, among others. Starz relinquishes pay-TV rights of Disney movies to Netflix at the end of the year.

“As the insurgent in the original programming landscape, Starz has made a point of serving the fan first, while staying true to the creators and the powerful stories they tell,” Jeffrey Hirsch, president of global marketing and product planning at Starz, said in a statement.

Starz is sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms. Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including Starz Original series.

Starz Distribution includes Anchor Bay Entertainment, Starz Digital and Starz Worldwide Distribution. In addition to Starz Original series, Starz Distribution develops, produces and acquires movies, television and other entertainment content for worldwide home video, digital, and television licensing and sales.

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